Akira works for an online retailer and has been asked to come up with an advertising campaign to expand the company’s customer base and reach customers with a high intent to purchase. He wants to create a Display campaign. How should he best set up consideration audiences to achieve his goal?

 

Akira works for an online retailer and has been asked to come up with an advertising campaign to expand the company’s customer base and reach customers with a high intent to purchase. He wants to create a Display campaign. How should he best set up consideration audiences to achieve his goal?

 

• Include existing users from remarketing and customer match lists.
• Set up higher CPA bids for custom audiences.
• Set up lower CPA bids for in-market audiences.
• Combine custom affinity and similar groups into a single campaign.