Marta’s Display campaign has delivered results beyond her expectations. She knows she increase returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?
- By teaching her employees the fundamentals of personal budgeting.
- By optimizing her available ad budget for maximum growth.
- By finding areas of her total budget that could contribute to marketing.
- By determining which of Google’s ads are most appropriate for her brand.
Explanation:
Performance Planner helps you predict performance with metrics based on different spend and return-on-investment levels. Performance Planner now supports shared budgets in Search campaigns. With this update, you can create, modify, and download forecasts for your shared budget campaigns.
Read more here: https://support.google.com/google-ads/answer/10013084
Performance Planner can be incredibly beneficial for Marta in her situation because it’s designed to help advertisers make the most out of their existing budgets. Even though Marta can’t increase her spend, Performance Planner can analyze her current campaign performance, historical data, and various factors like seasonality and market trends to recommend how she can allocate her existing budget more effectively. By leveraging machine learning algorithms, Performance Planner can suggest adjustments to her bidding strategies, campaign settings, and budget distribution to maximize the performance and growth of her Display campaign within the constraints of her current budget. This means Marta can potentially achieve better results, such as increased clicks, conversions, or return on ad spend, without having to invest additional funds. Therefore, Performance Planner offers Marta a valuable solution to optimize her campaign’s performance and drive better returns, even with her limited budget.