Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?
Explanation: Marco can alleviate his client’s concerns about affordability in Google Ads by explaining that Google Ads gives you total control over your budget. Unlike traditional advertising channels where costs may be fixed or less flexible, Google Ads allows advertisers to set their own budgets and adjust them as needed. This flexibility enables businesses of all sizes, including those with limited budgets, to participate in online advertising and compete effectively within their means. Additionally, Google Ads operates on a pay-per-click (PPC) model, meaning advertisers only pay when users interact with their ads, such as clicking on them or calling the business directly from the ad. This ensures that advertisers are only charged for measurable results and can optimize their spending based on the performance of their campaigns. By emphasizing the control and flexibility that Google Ads offers in budget management, Marco can reassure his client that they can effectively leverage the platform to reach their target audience and achieve their marketing goals without breaking the bank. However, it’s important to note that Google Ads does not guarantee phone calls to businesses, as this depends on various factors such as ad targeting, messaging, and user behavior. Therefore, while the option highlighting control over budget is correct, the option suggesting guaranteed phone calls is not accurate and should be disregarded in Marco’s explanation.