An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.
- She prefers more control over all aspects of her Display campaigns.
- She wants to deliver both Search and Display Ads from the same campaign.
- She prefers to offer minimal input and relies on automated solutions.
- She wants the same level of results without managing the campaigns.
Explanation:
The account executive managing Google search campaigns wants to expand her reach with Google Display ads. She has the option to use default optimized targeting or manually add more layers of targeting herself. The recommended choice is to manually add more layers of targeting. This allows the account executive to have greater control over all aspects of her Display campaigns. By customizing the targeting criteria, she can refine the audience and focus on reaching the most relevant users. Manual targeting also offers flexibility for testing and optimizing campaign performance, resulting in better reach and desired outcomes.
When deciding whether to use the default optimized targeting or manually add more layers of targeting herself for Google Display ads, the account executive’s preference for more control over all aspects of her Display campaigns indicates that manually adding layers of targeting would be the best choice. By manually adding targeting parameters such as demographics, interests, behaviors, or specific placements, the account executive can tailor her targeting strategy to align more closely with her campaign objectives, target audience, and performance goals. This approach allows her to customize and fine-tune her targeting criteria based on her unique insights and preferences, giving her greater control over who sees her ads and where they appear across the Display Network. While default optimized targeting may offer simplicity and automation, manually adding layers of targeting provides the account executive with the flexibility and control to optimize her Display campaigns according to her specific needs and preferences, potentially leading to more precise targeting, improved campaign performance, and better overall results. Therefore, for someone who prefers more control over all aspects of their Display campaigns, manually adding layers of targeting would be the preferred approach.