A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two.

 

Explanation: The correct answers are Responsive Display ads and Uploaded ads (Image & AMPHTML). In a Display campaign, advertisers have the option to utilize various ad formats to effectively showcase their products or services to potential customers across the Google Display Network. Responsive Display ads offer versatility and adaptability by automatically adjusting their size, appearance, and format to fit the available ad space on different websites and apps. This flexibility ensures that the ads maintain their visual appeal and effectiveness regardless of the device or screen size. On the other hand, uploaded ads, which include both image and AMPHTML formats, allow advertisers to create and upload their own customized ad creatives. This option grants advertisers full control over the design and content of their ads, enabling them to tailor the messaging and visual elements to align with their brand identity and marketing objectives. By leveraging both responsive display ads and uploaded ads, the pastry business can maximize its reach and engagement by delivering compelling and visually appealing advertisements to its target audience across various online platforms and devices.