You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?
Supers
Color
Call-to-action (CTA)
Audio
Explanation: The correct answer is **’Audio.’** When viewers are dropping off quickly from video ads, leveraging audio effectively can significantly enhance engagement and capture their attention. Audio has the power to evoke emotions, set the mood, and convey important messages or storytelling elements that can resonate with the audience. By incorporating compelling sound effects, music, or voiceovers, advertisers can create a multisensory experience that captivates viewers and encourages them to stay engaged with the ad content. Additionally, audio can complement visual elements, providing additional context or reinforcing key messages, thus increasing the overall impact of the ad. Therefore, focusing on optimizing the audio component of video ads can be an effective strategy to enhance viewer engagement and combat drop-off, ultimately improving the effectiveness of ads with an awareness objective.