You’re preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?
3
5
2
7
Explanation: The selected answer, **5**, aligns with best practices for creating a responsive display ad to ensure strong results. Having a variety of assets allows for better optimization and increased chances of resonating with different audience segments. Five headlines provide ample opportunities to test different messaging angles and hooks, increasing the likelihood of capturing attention and driving clicks. Similarly, with five images, there’s a range of visual elements to showcase the product or service from various perspectives, catering to different preferences and interests among potential customers. Additionally, preparing five short descriptions enables testing of different value propositions and calls-to-action, optimizing for the messaging that generates the most engagement and conversions. Overall, this balanced approach with a sufficient number of headlines, images, and short descriptions provides flexibility for experimentation and optimization, ultimately contributing to driving strong results in the responsive display ad campaign.