You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?
Remove the assets and add new ones that follow best practices even more closely.
Replace all the assets at once so they can be distributed evenly.
Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
Replace assets that have a low performance label in the asset report.
Explanation:
To keep creative fresh for users while maintaining consistent results in app campaigns, a strategic approach involves replacing assets that have a low performance label in the asset report. By analyzing the asset report, advertisers can identify underperforming assets that may be hindering campaign effectiveness. By replacing these specific assets with new ones, advertisers can refresh the creative content while ensuring that the overall campaign performance remains stable or improves. This approach allows for a targeted optimization strategy, focusing resources on areas of the campaign that are not performing optimally, rather than replacing all assets at once, which could disrupt campaign stability or overlook well-performing assets. Unlike options such as removing all assets or replacing them with new ones that follow best practices more closely, targeting assets with low performance labels ensures a balanced approach that prioritizes both freshness and consistency in creative optimization, making it the correct choice for effectively managing app campaigns.