You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
Use tightly framed product shots with audio brand mentions.
Set up the problem the product solves and include a brand logo.
Use tightly framed product shots without audio to avoid overwhelming viewers.
Focus only on the brand logo and audio, and showcase the product after the first five seconds.
Explanation: The correct answer is to **’Use tightly framed product shots with audio brand mentions.’** In the first five seconds of a video ad aimed at building awareness for a direct-to-consumer food company, it’s essential to quickly grab the viewer’s attention and communicate the brand identity. Utilizing tightly framed product shots ensures that the product is prominently featured, immediately capturing the viewer’s interest. By incorporating audio brand mentions simultaneously, the brand identity is reinforced, making it memorable to the audience. This approach effectively introduces the product while establishing brand recognition early in the ad, setting the stage for further engagement and brand recall throughout the rest of the video. As the initial moments of a video ad are critical for capturing viewer attention, using tightly framed product shots with audio brand mentions optimizes the opportunity to make a memorable impression and build awareness for the direct-to-consumer food company.