You’re creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?
Introduce the product or problem, then follow up with a relevant call-to-action.
Provide multiple options for how viewers can take action.
Convey multiple messages to resonate with the masses.
Humanize the ad with customer testimonials.
Explanation:
The correct answer is Introduce the product or problem, then follow up with a relevant call-to-action because this approach effectively guides the viewer through the narrative of the ad, helping them understand the service being offered and the problem it solves. By first presenting the product or highlighting a common issue, you create context and relevance, which primes the audience for the call-to-action. Following up with a clear and relevant call-to-action ensures that viewers know exactly what steps to take next, increasing the likelihood of generating leads for the auto body service by making the message straightforward and compelling.
When crafting a video ad, it’s crucial to convey vital messages upfront, as some viewers may not stay till the end. For instance, if the ad is about generating leads for a cleaning services company, the best approach would be to lay emphasis on the product’s introduction or the problem it solves at the very beginning. This sets the stage for a pertinent call-to-action, urging viewers to take the desired action.