You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?
Use engaging pacing and tight framing.
Build suspense with a slow pace to start.
Set up scenes to be zoomed out so viewers can see all story elements.
Keep visuals low-contrast to avoid overwhelming viewers.
Explanation: The correct answer is **’Use engaging pacing and tight framing.’** In the context of creating a storyboard for a video ad, engaging pacing and tight framing are essential techniques to hook and sustain viewers’ attention. Engaging pacing ensures that the narrative moves forward smoothly, capturing viewers’ interest from the beginning and maintaining it throughout the ad. Tight framing focuses on key elements of the story, eliminating distractions and drawing viewers’ attention to the most important aspects of the ad. By employing these techniques, advertisers can effectively create a storyboard that maximizes viewer engagement, increasing the likelihood of conveying the ad’s message and achieving its marketing objectives. Additionally, engaging pacing and tight framing help create a sense of urgency or excitement, encouraging viewers to remain engaged with the ad until the end, which is crucial for driving brand awareness, consideration, and conversion.