Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?
Draw on a wide palette of branding elements.
Keep audio to a minimum so viewers focus on visuals.
Only highlight the brand in the first five seconds of the ad.
Keep your brand subtle to avoid overwhelming viewers.
Explanation:
The correct answer is to **Draw on a wide palette of branding elements**. When a fitness company is new to the market and aims to differentiate itself through video advertising, leveraging a diverse range of branding elements is crucial for establishing a strong brand presence. By drawing on a wide palette of branding elements, such as logo placement, brand colors, typography, imagery, and messaging, the company can reinforce its brand identity and create a lasting impression on viewers. Branding early, often, and richly helps to build brand recognition, credibility, and trust among potential customers. It also allows the fitness company to communicate its unique value proposition and key messaging effectively, ensuring that its brand stands out in a competitive market landscape. Therefore, by incorporating a variety of branding elements into its video advertising strategy, the fitness company can establish a distinct brand identity and connect with its target audience more meaningfully, ultimately driving engagement, loyalty, and sales.