Your app campaign has been successful but you’ve been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?
Replace all the assets at once so they can be distributed evenly.
Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
Remove the assets and add new ones that follow best practices even more closely.
Replace assets that have a low performance label in the asset report.
Explanation: To maintain freshness in your app campaign creative without compromising results, it’s essential to **replace assets that have a low performance label in the asset report**. This approach allows you to identify underperforming assets and replace them strategically, ensuring that your campaign stays relevant and engaging to users. By continuously monitoring the performance of individual assets and identifying those that are not resonating well with your audience, you can proactively refresh your creative while retaining elements that are driving positive results. This method minimizes the risk of significant disruptions to campaign performance while still introducing new and potentially more effective creative elements. Additionally, replacing low-performing assets enables you to experiment with new ideas and iterate based on real-time data, optimizing your campaign for continued success over time. Overall, by selectively refreshing assets based on their performance, you can keep your app campaign creative fresh and engaging, driving ongoing results without sacrificing performance.