You work for a subscription-based online fitness platform and your goal is to drive sign-ups for free trials. Which of the following would help accomplish this in a video ad with an action objective?
Set the context and include a clear call-to-action.
Focus on audio and supers to reinforce your message.
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on people to get the product noticed.
Explanation:
To effectively drive sign-ups for free trials in a video ad with an action objective, it’s crucial to ‘Set the context and include a clear call-to-action.’ Setting the context involves presenting viewers with a compelling introduction that communicates the value proposition of the subscription-based online fitness platform, highlighting key benefits such as access to professional trainers, personalized workout plans, or exclusive content. By establishing this context, viewers can quickly understand what the platform offers and why it’s worth exploring further. Additionally, including a clear call-to-action prompts viewers to take the desired action of signing up for a free trial, providing them with clear instructions on how to do so. A well-crafted call-to-action, such as ‘Start your free trial today’ or ‘Sign up now for unlimited access,’ encourages immediate engagement and increases the likelihood of conversion. Unlike options that focus solely on audio, supers, or people without providing a clear direction for viewers to follow, setting the context and including a clear call-to-action ensures that the ad effectively communicates the platform’s value proposition and prompts viewers to take action, ultimately driving sign-ups for free trials. Therefore, incorporating a clear call-to-action alongside contextual information is the correct approach for achieving the campaign goal in a video ad with an action objective.