You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?
Focus on people to get the product noticed.
Set the context and include a clear call-to-action.
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on audio and supers to reinforce your message.
Explanation: In the pursuit of driving sign-ups for free trials, leveraging a video ad with an action objective necessitates a strategic approach that emphasizes **setting the context and including a clear call-to-action**. This strategy ensures that viewers are not only introduced to the product or service but also provided with a compelling reason to take the desired action, which in this case is signing up for the free trial. By setting the context, the ad can effectively communicate the value proposition of the software startup’s offering, highlighting its relevance and benefits to the target audience. Accompanying this with a clear call-to-action directs viewers on how to proceed further, guiding them seamlessly towards signing up for the free trial. This combination of contextualization and a concise call-to-action serves to streamline the viewer’s journey from awareness to action, increasing the likelihood of driving sign-ups and ultimately contributing to the startup’s growth and success.