You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?
Include messages about the different ways the product solves a customer’s problem.
Utilize a specific call-to-action (CTA).
Include diverse characters that are representative of your customer base.
Avoid humor as it’s more subjective.
Explanation:
The correct answer is Include diverse characters that are representative of your customer base because this approach fosters inclusivity and relatability, which are essential for connecting with a broad audience. By showcasing a range of characters that reflect the diversity of potential customers, the video ad can create a stronger emotional connection, making viewers feel seen and understood. This representation not only enhances the brand’s credibility but also encourages viewers to identify with the product, ultimately increasing the likelihood that they will engage with the brand and consider purchasing the new clothing item.