You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?
Share multiple messages about the many ways this product solves a problem.
Use product demos and how-to’s to put the product in context.
Make people core to the story and keep branding subtle.
Use technical jargon that will resonate with important audiences.
Explanation: When aiming to grow consideration for a software company’s project management product, using product demos and how-to’s to put the product in context is the most effective approach, as indicated by the correct answer. This strategy allows potential customers to understand the practical applications and benefits of the software in real-world scenarios. By demonstrating how the product works and showcasing its features in action, viewers can visualize themselves using it and perceive its value more clearly. Product demos and how-to’s provide tangible examples of how the software can streamline processes, increase efficiency, and solve specific pain points for users. This approach not only educates the audience about the product but also builds trust and credibility by showing its capabilities in a practical and relatable manner. Additionally, it helps potential customers make informed decisions by providing them with valuable insights into how the software can address their needs and improve their workflow. Therefore, leveraging product demos and how-to’s in the video ad allows the creative agency to effectively communicate the product’s value proposition, drive consideration among the target audience, and ultimately increase the likelihood of conversion.