You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?
You should feature products in only the first and last five seconds.
You should keep the value proposition and use case precise.
You should avoid humor as it’s more subjective.
You should focus on audio and supers to reinforce your message.
Explanation:
The correct technique to connect with viewers through video ads, especially when aiming to drive online sales for a direct-to-consumer auto parts company, is to ‘keep the value proposition and use case precise.’ Precision and clarity are essential in video ads, particularly in the direct-to-consumer space where viewers are often seeking specific solutions to their needs. By clearly articulating the value proposition and demonstrating the use case of the auto parts, advertisers can effectively communicate how their products fulfill the needs and desires of potential customers. This approach ensures that viewers quickly understand the benefits of the products being advertised and are more likely to engage with the ad and consider making a purchase. Additionally, keeping the value proposition and use case precise helps maintain viewers’ attention and prevents them from becoming disinterested or confused. Therefore, focusing on clarity and precision in conveying the value proposition and use case is the most effective technique for connecting with viewers through video ads and driving online sales for a direct-to-consumer auto parts company.