You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?
Add new assets multiple times per week.
Pause the campaign.
Replace all the assets at once.
Remove and replace low-performing assets.
Explanation:
The correct action to optimize display campaigns before increasing their budgets is to **’Remove and replace low-performing assets.’** By regularly monitoring the performance of assets within display campaigns, marketers can identify those that are not performing well in terms of generating clicks, conversions, or other key metrics. Removing these low-performing assets and replacing them with new ones allows marketers to maintain campaign freshness and relevance, which is crucial for achieving optimal results. Continuously iterating on assets ensures that the campaign remains engaging to the target audience and maximizes the chances of driving desired outcomes. This approach enables marketers to allocate budget more efficiently by investing in assets that have proven to be effective while phasing out underperforming ones. Ultimately, by regularly refreshing and optimizing assets based on performance data, marketers can enhance the overall effectiveness of their display campaigns and prepare them for increased budgets with confidence.