You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
An aerial photo of a travel destination with the logo overlayed
An action shot taken directly from the app
An image of a plane in the sky with lots of blank space
A zoomed out image of travelers enjoying a destination
Explanation:
For a travel app company seeking to develop assets for their app campaign and stand out with high-quality images, the action shot taken directly from the app aligns with best practices. This choice ensures relevance, authenticity, and visual appeal, thereby capturing the attention of potential users effectively. Unlike the other options, which may depict generic scenes or lack direct association with the app’s functionality, an action shot from the app offers a compelling glimpse into the app’s user experience and features. Such imagery not only showcases the app’s capabilities but also resonates with users who are actively seeking travel experiences. By presenting a dynamic and engaging snapshot of the app in action, this asset not only enhances the campaign’s visual appeal but also reinforces the app’s value proposition, ultimately contributing to better user engagement and campaign performance. Therefore, the selected answer stands out as the most suitable choice for creating assets that adhere to guidance for standing out with high-quality images in a travel app campaign.