Which action should you take if your goal is to optimize display campaigns before increasing budgets?
Add new assets multiple times per week.
Pause the campaign.
Remove and replace low-performing assets.
Replace all the assets at once.
Explanation:
The correct answer is Remove and replace low-performing assets because this targeted approach allows for the optimization of display campaigns without the risk of overwhelming the campaign with excessive changes or pausing it altogether. By focusing on the assets that are not performing well, you can enhance the overall effectiveness of the campaign and improve its performance metrics, such as click-through rates and conversions. This strategy enables you to allocate your budget more efficiently by ensuring that only high-performing assets are contributing to your campaign’s success, setting a solid foundation for any future budget increases.