If you’re trying to determine how many people watched key moments or skipped your video ad, which tool should you use?
Ads Creative Studio
Video Creative Analytics
Create with Google
Google’s ABCDs of effective creative
Explanation:
The correct answer is Video Creative Analytics because this tool is specifically designed to provide insights into viewer engagement with video ads, including metrics on how many people watched key moments and how many skipped the ad. By using Video Creative Analytics, marketers can gain valuable data about audience behavior, allowing them to understand which parts of the ad are resonating and which may need improvement. This analysis helps in refining future video campaigns to enhance viewer retention and overall effectiveness, making it an essential resource for optimizing video advertising strategies.