You’ve read a lot about Google App campaigns and you’re excited to get your own campaign up and running. What should you do first before you set up your campaign in the Google Ads interface?
- You should do thorough research on apps belonging to similar businesses.
- You should get feedback from the current frequent users of your app.
- You should create a library of assets to use during the ad creation process.
- You should establish the goal you’d like to achieve with your App campaign.
Explanation: The correct answer is **You should establish the goal you’d like to achieve with your App campaign**. Before setting up a Google App campaign in the Google Ads interface, it is essential to establish clear and specific goals that align with the overall objectives of the marketing strategy. Defining the campaign’s goal provides a clear direction for the campaign’s setup, optimization, and measurement, ensuring that resources are allocated effectively to achieve desired outcomes. Goals for a Google App campaign may include increasing app installs, driving in-app actions, improving app engagement, or maximizing return on ad spend (ROAS). By establishing a clear goal upfront, advertisers can tailor their campaign settings, targeting, and bidding strategies to optimize performance and drive meaningful results. Additionally, having a well-defined goal allows advertisers to track and measure campaign success accurately, enabling them to evaluate performance against key metrics and make data-driven decisions to optimize campaign performance over time. Therefore, establishing the campaign goal is a critical first step in launching a successful Google App campaign, laying the foundation for strategic planning and execution that ultimately drives business growth and success in the competitive app ecosystem.