Which three Search features work together to drive performance in a fully AI-powerd strategy?
- Phrase match keywords, Exact match keywords, Smart Bidding
- Smart Bidding, Responsive Search Ads, Broad match keywords
- Smart Bidding, Responsive Text Ads, Uncapped budgets
- Responsive Search Ads, Image Assets, Broad match keywords
Explanation:
The selected answer is **Smart Bidding, Responsive Search Ads, Broad match keywords**. In a fully AI-powered strategy, these three Search features synergize to drive performance effectively. Smart Bidding leverages machine learning algorithms to automatically adjust bids in real-time, optimizing for specific performance goals such as conversions or ROAS. By incorporating Smart Bidding, advertisers can ensure that their bids are dynamically adjusted to maximize the efficiency and effectiveness of their advertising spend. Responsive Search Ads (RSAs) utilize machine learning to automatically test different combinations of headlines and descriptions, tailoring ad creatives to match the context and intent of each user’s search query. This adaptive approach enhances ad relevance and engagement, ultimately driving higher click-through rates and conversions. Broad match keywords, when used judiciously in conjunction with Smart Bidding and RSAs, allow advertisers to cast a wider net and capture relevant traffic across a broader range of search queries, including variations and synonyms. By leveraging the power of AI-driven Smart Bidding, Responsive Search Ads, and Broad match keywords together, advertisers can unlock the full potential of their Search campaigns, driving performance and achieving their advertising objectives more effectively in the dynamic landscape of online advertising.