Which of these tools can equip marketers to drive higher performance in a value-based bidding strategy?
- Target simulators
- Diagnostic insights
- Keyword planner
- Ad strength rating
Explanation:
In a value-based bidding strategy, marketers can enhance their performance by using tools like “Target Simulators.” Google Ads simulators are instrumental in understanding how alterations in settings might impact weekly ad performance. Specifically, while employing Smart Bidding, these simulation tools provide insights into the effects on ad performance when changing the CPA target, ROAS target, or average daily budget. Therefore, simulators are pivotal in driving higher performance in value-based bidding strategies.