Which of the following is regarded as a best practice for creating a campaign experiment?
- Focus each test on one variable at a time and use different tests to assess the effects of more than one change.
- After an experiment has ended, examine performance over a timeframe that includes a ramp-up period.
- Select two or three metrics to assess campaign performance and determine the winner of a test.
- Use a different approval process for new ads during experiments so that experiments can be conducted more expeditiously.
Related question:
Which of the following is considered a best practice when creating a campaign experiment?
- Focus tests on one variable at a time and use separate tests to examine the effects of more than one change.
- After an experiment ends, evaluate performance over a timeline that includes the ramp-up period.
- When experimenting with creatives, new ads are not subject to ad approvals, so experiments can be expedited.
- Pick two or three metrics to evaluate campaign performance and determine the winner of a test.