Which is a best practice that should be used when creating an account structure designed to improve AI-powered solutions’ performance?
- Creating as many campaigns as feasible in order to achieve business goals
- Designing campaigns around specified manual optimization levers
- Focusing account structure on business goals rather than channel silos
- Segmenting account structure according to device and match type as a means of customizing creative
Explanation:
The correct answer is **Focusing account structure on business goals rather than channel silos**. When creating an account structure aimed at enhancing the performance of AI-powered solutions, it’s essential to align the structure with the overarching business objectives rather than organizing campaigns based on individual channels or platforms. By focusing on business goals such as increasing sales, generating leads, or boosting brand awareness, marketers can ensure that their account structure is optimized to deliver results that align with the organization’s strategic priorities. This approach allows for a holistic view of campaign performance and facilitates better coordination and integration across different channels, enabling AI algorithms to leverage data more effectively and make informed decisions to drive desired outcomes. Additionally, it promotes synergy and consistency in messaging and targeting strategies, leading to a more cohesive and impactful marketing effort across the entire account.
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