What’s an example of a metric used to measure value?
- Time spent on site
- Cart size
- Page depth
- Cost-per-click
Explanation:
An example of a metric used to measure value is **cart size**. Cart size refers to the total monetary value of items added to a customer’s shopping cart during a specific period, such as a single transaction or over a defined time frame. This metric directly reflects the economic value generated by each customer interaction and provides insights into their purchasing behavior and preferences. By tracking cart size, businesses can assess the effectiveness of their marketing efforts, promotions, and product offerings in driving higher-value transactions. Increasing the average cart size often correlates with improved revenue and profitability, making it a crucial metric for evaluating the performance and success of marketing campaigns, particularly for businesses aiming to maximize the value generated from each customer interaction. Therefore, cart size serves as an essential metric for measuring value in e-commerce and retail environments, making it the correct answer in this context.