What’s a benefit of using broad match keywords?
- Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.
- Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.
- Broad match ensures the core concept of a keyword is present in the search term while reaching similar volume to what exact match keywords would provide.
- Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.
Related question:
Why are broad match keywords so important?
- They guarantee that a keyword’s core concept is present in the search term while reaching a volume comprable to what exact match keywords would deliver.
- Broad match gives marketers an opportunity to reach the maximum number of consumers who are seeking out their offering without having to spend the time adding different keywords.
- They are needed alongside exact match and phrase match keywords in any ad group if high performace is to be expected.
- Broad match gives marketers a lot of control over the specific search terms to which ads correspond, as well as the ability to limit volume.