What’s a benefit of negative keywords?
- Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.
- A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.
- Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
- Adding negative keywords can help prevent customers from leaving poor reviews about a business.
Explanation:
The correct answer is **Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent**. Negative keywords are an essential tool in optimizing ad targeting and ensuring that ads are displayed to the most relevant audience. By specifying negative keywords, advertisers can prevent their ads from appearing in search results that are not relevant to their offerings or that may attract clicks without conversion potential. This helps to improve the overall quality and relevance of ad placements, increasing the likelihood of attracting highly qualified traffic and maximizing the return on ad spend (ROAS). Ultimately, negative keywords help to streamline ad campaigns, reduce wasted ad spend on irrelevant clicks, and improve the overall effectiveness of digital advertising efforts.