What are two ways that the Combination and Assets Report can help a marketer improve their creative assets’ performance? (Choose two.)
- Identify opportunities to replace low-performing assets with assets that have better potential.
- Uncover budget limitations that may be restricting assets from showing in auctions.
- Identify new keywords to add to a campaign to improve asset reach.
- Use high-performing assets as inspiration for future creative assets.
or
- Identify budget limitations that could be preventing assets from being shown in auctions.
- Find new keywords to add to a campaign so that asset reach can be improved.
- Examine high-performing assets as a means of inspiring future creative assets.
- Spot opportunities to replace assets that aren’t performing well.
or
- Spot new keywords to be added to a campaign as a means of improving asset reach.
- Look to high-performing assets as models to inspire future creative assets.
- Discover the budget limitations could be restricting assets from showing in auctions.
- Find opportunities to replace low-performing assets with assets that could be more effective.
Explanation:
The selected answers are Examine high-performing assets as a means of inspiring future creative assets and Spot opportunities to replace assets that aren’t performing well. The Combination and Assets Report provides valuable insights into the performance of creative assets within advertising campaigns. One key way it helps marketers improve their creative assets’ performance is by allowing them to examine high-performing assets. By analyzing which assets are generating the most engagement, clicks, or conversions, marketers can identify patterns and characteristics that contribute to success. This information can then be used to inform the creation of future creative assets, guiding decisions on elements such as messaging, visuals, and calls-to-action to replicate the success of high-performing assets. Additionally, the report enables marketers to spot opportunities to replace underperforming assets. By identifying which assets are not yielding desired results, marketers can take proactive steps to refresh or replace them with alternatives that may be more effective in capturing audience attention and driving desired actions. This iterative process of monitoring and optimizing creative assets based on performance insights can lead to continuous improvement and better overall campaign performance. Therefore, leveraging the Combination and Assets Report to examine high-performing assets and identify opportunities to replace underperforming ones is instrumental in enhancing the effectiveness and impact of creative assets within advertising campaigns.
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