What are the ways that Explanations can be used to improve the performance of campaigns?
- To reveal top asset combinations for every campaign type in a particular account
- To uncover why performance changes were made in just a few clicks
- To review recommendations for headlines and descriptions for the purpose of making stronger ads
- To determine the optimal level a campaign’s budget should be at in order to maximize performance
Explanation:
The selected answer is To uncover why performance changes were made in just a few clicks. Explanations provide valuable insights into the factors influencing changes in campaign performance, helping advertisers understand the reasons behind fluctuations in key metrics such as clicks, conversions, and ad impressions. By leveraging Explanations, advertisers can quickly identify the root causes of performance shifts, whether they are due to changes in bidding strategies, ad placements, keyword performance, or external factors such as seasonality or market trends. This granular understanding enables advertisers to make informed decisions and take targeted actions to optimize their campaigns effectively. Whether it’s adjusting bidding strategies, refining targeting parameters, or updating ad creatives, Explanations empower advertisers to address performance issues promptly and proactively, ultimately driving better results and maximizing the return on investment (ROI) of their advertising efforts. Therefore, leveraging Explanations to uncover why performance changes occurred is a valuable tool for advertisers seeking to improve the performance and effectiveness of their campaigns.