In a fully AI-powered strategy, which of these three Search features work with one another to deliver performance?
- Smart Bidding, Responsive Search Ads, Broad match keywords
- Phrase match keywords, Exact match keywords, Smart Bidding
- Responsive Search Ads, Image Assets, Broad match keywords
- Smart Bidding, Responsive Display Ads, Uncapped budgets
Explanation:
In a fully AI-powered strategy, the correct answer is Smart Bidding, Responsive Search Ads, Broad match keywords. Smart Bidding utilizes machine learning to optimize bids for conversions or conversion value in each and every auction, hence, it can effectively work in conjunction with Responsive Search Ads which automatically adjusts ad formats and headlines to best fit the search query and deliver more relevant ads to potential customers, thereby enhancing the overall performance of the campaign. Additionally, Broad match keywords, when used in tandem with Smart Bidding and Responsive Search Ads, provide a broader reach by allowing ads to show for searches that include misspellings, synonyms, related searches, and other relevant variations, thereby increasing the chances of reaching potential customers and improving campaign performance through AI-driven optimization and adaptability to varying search queries.
In a fully AI-powered strategy, Smart Bidding, Responsive Search Ads, and Broad match keywords work together to optimize performance. Smart Bidding utilizes machine learning to optimize conversions or conversion value. Responsive Search Ads adapt to match potential customers’ search terms, and Broad match keywords help capture a wide range of user searches. Together, they can increase conversions by 20% at a similar cost per action, according to Google’s internal data.