An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches. How should they get started with Performance Max?
- Utilize any Smart Bidding strategy as a means of making bids across channels using AI.
- Design effective creatives that are tailored to the new line of couches for which they wish to increase sales.
- Put a limit on the sharing of audience data so that human input doesn’t interfere with AI-powered processes.
- Make sure their Google Merchant Center and Google Ads accounts are separate so that they can avoid overlap.
Explanation:
The correct answer is **Design effective creatives that are tailored to the new line of couches for which they wish to increase sales**. When starting a Performance Max campaign, designing compelling and relevant creatives is crucial for attracting potential customers and driving sales. By creating tailored ad creatives specifically focused on the new line of couches, the online furniture outlet can effectively showcase the unique features, designs, and benefits of these products to their target audience. Customized creatives not only capture the attention of potential customers but also resonate with their preferences and interests, increasing the likelihood of engagement and conversion. Therefore, prioritizing the development of strong and personalized creatives is a key step in launching a successful Performance Max campaign aimed at boosting sales for the new line of couches.