A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?
- It’s high-quality and captures customer transactions that drive business results.
- It’s easily replicated by multiple teams within their organization.
- It’s a strong indicator of industry-wide performance for machine learning.
- It’s similar to competitor data and can be used to understand how others are performing.
Explanation:
The selected answer is It’s high-quality and captures customer transactions that drive business results. The marketer’s own data is valuable for fueling Google’s AI solutions because it’s high-quality and captures customer transactions that directly impact business outcomes. High-quality data provides accurate and reliable insights into customer behavior, preferences, and interactions with the brand, enabling AI algorithms to make more informed and effective decisions. By leveraging their own privacy-safe data, marketers can train AI models to understand customer preferences, predict future behavior, and personalize marketing campaigns to better meet the needs and preferences of their target audience. Additionally, capturing customer transactions allows AI to identify patterns and trends in purchasing behavior, helping marketers optimize their strategies to drive higher conversion rates, increase customer satisfaction, and maximize the return on investment (ROI) of their marketing efforts. Therefore, the marketer’s own high-quality data, which captures customer transactions that drive business results, is valuable for fueling AI and enhancing the effectiveness and impact of their marketing initiatives.