Getting Started with Influencer Partnerships - Certification Path Exam Answers

Getting Started with Influencer Partnerships - Certification Path Exam Answers

URL: https://pxa.impact.com/student/path/1099689-getting-started-with-influencer-partnerships-learning-path-certification

 

 

Question:

 

The program’s cost per engagement benchmark refers to:

• The number of views.
• The dollar amount spent per engagement
• The dollar amount spent per 1,000 impressions.
• The percentage of potential customers who interacted with the content.

 

What does return on investment (ROI) refer to?

• The percentage of clicks that result in the desired action.
• The percentage of viewers who clicked a link.
• The profit generated relative to the total amount of money put in the program.
• The gross revenue generated by every dollar of advertising spend.

 

The program’s total impressions benchmark refers to:

• The number of views.
• The dollar amount spent per engagement.
• The dollar amount spent per 1,000 impressions.
• The percentage of potential customers who interacted with the content.

 

What does conversion rate refer to?

• The percentage of clicks that result in the desired action.
• The profit generated relative to the total amount of money put in the program.
• The gross revenue generated by every dollar of advertising spend.
• The percentage of viewers who clicked a link.

 

What does click through rate refer to?

• The profit generated relative to the total amount of money put in the program.
• The percentage of viewers who clicked a link.
• The percentage of clicks that result in the desired action.
• The gross revenue generated by every dollar of advertising spend.

 

Reposting content on social media, using content in email marketing, and amplification are all ways of repurposing content. Is this statement true or false?

• True
• False

 

If your company goals are to increase traffic and conversions, you should be concerned with the following metrics:

• Clicks, sales, sign-ups, and downloads
• Impressions, engagement, and conversation
• Sentiment, Saves, Shares, Pins

 

If a brand wants to focus their influencer program on personal storytelling and brand credibility, which KPIs would they use to measure the success of the campaign?

• Impressions
• Average Order Value
• Engagement
• Conversation

 

Which payment models are best to use in a once-off campaign?

• Affiliate performance model
• Product gifting/seeding
• Content retainers (fixed fees)
• Pay-per-post

 

What is the main benefit of the Nano influencer tier?

• Reach and accessibility
• High performance
• Engagement and affordability
• Inexpensive content generation

 

In the affiliate payment model, influencers are paid out on a commission basis rather than in a fixed-fee capacity. Is this statement true or false?

• True
• False

 

A brand which has identified the influencers that work well for it should look into the content retainer payment model. Is this statement true or false?

• False
• True

 

If your goals are tied to reach and branding, you should consider using:

• Micro influencers
• Megawatt influencers

 

What is the main benefit of the Mid-tier influencer?

• They are effective at driving credibility and education around the brand
• They offer inexpensive content generation
• They guarantee high performance
• They ensure engagement and affordability

 

If your company goals are to increase consideration and intent, you should be concerned with the following metrics:

• Sentiment, Saves, Shares, Pins
• Impressions, engagement, and conversation
• Clicks, sales, sign-ups, and downloads

 

What is the main benefit of the Megawatt influencer tier?

• They ensure engagement and are affordable
• They offer mass awareness
• They guarantee reach and accessibility
• They offer inexpensive content generation

 

Which payment models are best to use with brand ambassadors (i.e. influencers with whom you work on a long-term basis)?

• Pay-per-post
• Product gifting/seeding
• Content retainers (fixed fees)
• Affiliate performance model

 

Choose the best example of the pay-per-post model.

• Brand pays a fee for each app download the influencer drives
• Brand pays the influencer for a single post
• Brand sends the influencer a custom PR package with gifts
• Brand pays a monthly fee to an influencer

 

What is the main benefit of the Micro influencer tier?

• Impressions scale with resource investment
• Reach and accessibility
• Engagement and affordability
• High performance

 

When is it best to use the content retainer model?

• When engaged in ambassador-ship or long-term partnerships
• When engaged in once-off campaigns

 

If your company goals are to increase brand awareness, you should be concerned with the following metrics:

• Impressions, engagement, and conversation
• Clicks, sales, sign-ups, and downloads

 

What types of content should you be focusing on if your goal is brand traffic and conversion?

• Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter
• Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links
• Long Form Video Content (YouTube, IGTV), Pinterest

 

Which statement is true for Mid tier influencers?

• They have the highest reach
• They are typically used for gifting or seeding campaigns
• They are the most expensive influencer tier
• They are generally rising creators with category credibility

 

Which statement is true for Nano influencers?

• They are effective at driving credibility, engagement, and topic education
• They are typically used for gifting or seeding campaigns
• They have the highest reach
• They generate strong impressions and conversion

 

Which statement is true for Macro influencers?

• They are typically used for gifting or seeding campaigns
• They are digital natives with mature and extensive platform reach
• They are great at generating grassroots awareness, engagement and conversation
• They provide the highest number of non-cash influencers hired

 

What types of content should you be focusing on if your goal is brand awareness?

• Long Form Video Content (YouTube, IGTV), Pinterest
• Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter
• Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links

 

Generally speaking, the higher the reach of the influencer, the higher their rate. Is this statement true or false?

• True
• False

 

Which statement is true for Megawatt influencers?

• They have the highest reach
• They are typically used for gifting or seeding campaigns
• They have the lowest reach
• They are effective at driving credibility, engagement, and topic education

 

“Evergreen” content refers to content that can be repurposed and reused at a later time. Is this statement true or false?

• False
• True

 

What are the minimum required components required for amplification?

• Amplification budget
• Call to action (CTA)
• Influencer content
• Trackable links
• Your target audience
• Usage rights

 

When planning your program, why does the number and type of posts you would utilize vary from platform to platform?

• Influencers might prefer one platform over another.
• Different platforms have different capabilities.
• Posting on certain platforms have differing costs.

 

In an influencer brief, what is the purpose of a scope of work?

• It clarifies the deliverables the influencer is contracted to complete.
• It gives the influencer a starting point and communicates how you want to be represented.
• It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
• It clarifies a theme or idea you want the influencer to express in their own words.

 

Which of the following factors would have an effect on the cost of running an influencer program?

• Influencer fees
• Usage rights
• Exclusivity
• KPIs

 

In an influencer brief, what is the purpose of a campaign message?

• It gives the influencer a starting point and communicates how you want to be represented.
• It clarifies a theme or idea you want the influencer to express in their own words.
• It provides specific requirements not covered in the other components that need to be adhered to.
• It clarifies the deliverables the influencer is contracted to complete.

 

In an influencer brief, what is the purpose of a “Do’s and Don’ts” section?

• It clarifies the deliverables the influencer is contracted to complete.
• It clarifies a theme or idea you want the influencer to express in their own words.
• It gives the influencer a starting point and communicates how you want to be represented.
• It provides specific requirements not covered in the other components that need to be adhered to.

 

An influencer should have at least 100 000 followers to be considered a useful brand partner. Is this statement true or false?

• False
• True

 

What is the main benefit of the Macro influencer tier?

• They offer reach and accessibility
• They have mature audiences and extensive reach, great for generating strong impressions and conversions
• They guarantee high performance
• They ensure engagement and affordability

 

Which of the following are influencer grouping factors?

• Partnership models
• Social media outlet
• Content types
• Tiers

 

Influencer tiers refer to the influencer’s…

• Partnership size
• Gross income
• Follower size
• Net income

 

In an influencer brief, what is the purpose of a providing an influencer with examples/inspiration?

• It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
• It gives the influencer a starting point and communicates how you want to be represented.
• It provides them with an idea of how you don’t want to be represented.
• It clarifies the deliverables the influencer is contracted to complete.

 

Amplification involves boosting content using paid ads. Is this statement true or false?

• True
• False

 

In an influencer brief, what is the purpose of a timeline?

• It provides specific requirements not covered in the other components that need to be adhered to.
• It clarifies a theme or idea you want the influencer to express in their own words.
• It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
• It clarifies the deliverables the influencer is contracted to complete.

 

What types of content should you be focusing on if your goal is consideration and intent?

• Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter
• Long Form Video Content (YouTube, IGTV), Pinterest
• Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links

 

Which statement is true for Micro influencers?

• They generate strong impressions and conversion
• They are the most expensive influencer tier
• They are great at generating grassroots awareness, engagement, and conversation
• They are digital natives with mature and extensive platform reach

 

The program engagement rate benchmark refers to:

• The dollar amount spent per engagement.
• The number of views.
• The dollar amount spent per 1,000 impressions.
• The percentage of potential customers who interacted with the content.

 

The program’s cost per mille benchmark refers to:

• The percentage of potential customers who interacted with the content.
• The dollar amount spent per engagement.
• The dollar amount spent per 1,000 impressions.
• The number of views.

 

What does return on ad spend (ROAS) refer to?

• The profit generated relative to the total amount of money put in the program.
• The percentage of clicks that result in the desired action.
• The percentage of viewers who clicked a link.
• The gross revenue generated by every dollar of advertising spend.

 

When referring to influencer grouping factors, “partnership models” refers to:

• The various types of content used by influencers to promote brands
• The various types of platforms used by influencers to publish content
• The way a brand partners with an Influencer
• The influencers follower size, typically measured with Instagram

 

Which is NOT an advantage of using influencers to support your brand?

• Increased time spent on finding the correct influencer(s) for your brand
• Increased potential top-of-funnel traffic
• Increased awareness and trust in your brand

 

Opt-in influencer platforms, manually searching social media, and reaching out to talent agencies are all viable ways to find and cast influencers. Is this statement true or false?

• False
• True

 

A scope of work is a formal document that provides direction to the influencer about how the work should be performed. Is this statement true or false?

• True
• False