In an influencer brief, what is the purpose of a providing an influencer with examples/inspiration?
- It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
- It gives the influencer a starting point and communicates how you want to be represented.
- It provides them with an idea of how you don’t want to be represented.
- It clarifies the deliverables the influencer is contracted to complete.