Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app. What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device?

 

Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app. What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device?

 

• Create a separate ad group for each store
• Provide a survey question up-front and ask the user what type of device they’re using
• Link to the company’s website to avoid the store altogether
• Link to each store so the user can click on the correct one