You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?
- Check that your deal complies with publishers.
- Check for potential reach issues.
- Check for incoming bid requests.
- Check the line item for potential targeting issues.
When encountering issues with a Programmatic Guaranteed deal, the first step to take within the Deal Troubleshooter in Display &
Video 360 is to check for incoming bid requests. This involves verifying whether bid requests are being received, as the absence of
impressions and spend might be linked to bid request complications. By identifying and addressing any issues with bid requests,
advertisers can ensure that their Programmatic Guaranteed deals are functioning as intended, allowing for successful campaign
execution and accurate reporting within the platform.