You’re working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?
- You want to guarantee a fixed number of impressions.
- You want to apply frequency management to your deal.
- You’re working across multiple publishers within a deal.
- You’re paying in different currencies for a global ad campaign.
Bidding 20% higher than the floor price in a non-guaranteed deal within Display & Video 360 is advisable when you’re paying in
different currencies for a global ad campaign. Adjusting the bid higher than the floor price helps mitigate potential fluctuations in
currency exchange rates. This strategy ensures that the bid remains competitive and aligns with the value advertisers are willing to
pay in their local currency equivalents. By implementing this approach, advertisers can enhance the effectiveness of their
non-guaranteed deals across various regions and currencies, maintaining a competitive position in auctions and optimizing the
campaign’s performance in the context of a global ad campaign with diverse currency considerations.