You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?
- Cross-environment conversions
- Open measurement SDK
- Same-device measurement
- Conversion tracking
Cross-environment conversions. To measure the effectiveness of your advertising campaign across different devices, particularly
from mobile to desktop, you should review “Cross-environment conversions” in Display & Video 360. Cross-environment
conversions allow you to track user actions and conversions that occur across various devices, providing insights into the
cross-device customer journey. This measurement is crucial for understanding how users transition between mobile and desktop
platforms after interacting with your ads on mobile devices. By analyzing cross-environment conversions, you can gain valuable
data on the impact of your campaign and optimize strategies to enhance the overall user experience and drive more conversions
across different device types.