You’re training a new colleague to set up non-YouTube connected TV (CTV) campaigns. They need to modify a certain campaign setting in Display & Video 360 so the campaign can run properly, but they can’t remember which one it is. What should they do so the campaign can work?
- The campaign is set up to limit the inventory to a particular device.
- The campaign is set up to run ads that are 15, 30, and 60 seconds long.
- The campaign is set up to add brand safety targeting to all line items.
- The campaign is set up to purchase CTV app inventory both through deals and open auction.
In the context of non-YouTube connected TV (CTV) campaigns in Display & Video 360, setting the campaign to purchase CTV app
inventory through both deals and open auction is a crucial configuration. This ensures that the campaign can access a broader
spectrum of inventory sources. By allowing the purchase of inventory through both private deals (direct deals with publishers) and
the open auction (programmatic buying), the campaign gains flexibility and increased opportunities to reach its target audience.
This setting enables the efficient use of available inventory and helps maximize the effectiveness of the CTV advertising efforts.