You’re setting up a Connected TV (CTV) campaign and are concerned about security. What Display & Video 360 tools can help you protect your brand?
- Digital content labels, sensitive categories, invalid traffic
- Digital content labels, advertising verification, invalid traffic
- Digital content labels, sensitive categories, advertising review
- Digital content labels, sensitive categories, general categories
To ensure security and brand protection in a Connected TV (CTV) campaign within Display & Video 360, the recommended tools
include “Digital content labels”, “Sensitive categories,” and “Invalid traffic.” These tools collectively contribute to maintaining a
brand-safe environment for advertisers. Digital Content Labels: These labels help ensure that your ads are aligned with the content
they are displayed alongside, maintaining brand relevance and safety. Sensitive Categories: By utilizing sensitive categories,
advertisers can control and filter their ad placements, avoiding content that might be inappropriate or incompatible with their brand
image. Invalid Traffic: Protecting against invalid traffic is crucial to maintaining the integrity of the advertising ecosystem. Invalid
traffic detection mechanisms help filter out fraudulent activities, ensuring that ad impressions and interactions are genuine and
valuable. Incorporating these tools in a CTV campaign enhances brand safety, fosters a positive user experience, and safeguards
the advertiser’s reputation.