You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?
- Contact the publisher.
- Review the campaign-level targeting.
- Use the deal troubleshooter.
- See if the line item has multiple targeting assigned.
You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week and notice that it under-delivered. What should you do first to learn why that happened?
- See if the line item has multiple targeting assigned.
- Use the Deal Troubleshooter.
- Review the campaign-level targeting.
- Contact the publisher.
Explanation: The correct initial step to take when reviewing under-delivered impressions for a Programmatic Guaranteed deal in Display & Video 360, as per the Google Display and Video 360 certification context, is to Use the Deal Troubleshooter. The Deal Troubleshooter is a tool designed to provide insights into potential issues affecting deal delivery. By utilizing this feature, advertisers can quickly identify and address the reasons behind the under-delivery. It allows for a systematic and efficient investigation of potential problems within the deal setup, targeting, or other factors that may have contributed to the under-performance. This proactive approach enables advertisers to troubleshoot and resolve issues promptly, ensuring the optimal delivery of impressions and maximizing the effectiveness of Programmatic Guaranteed deals.