Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360, you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out the problem. What’s the first step you should take?
- Check that your deal complies with publishers.
- Check the line item for potential targeting issues.
- Check for incoming bid requests.
- Check for potential reach issues.
The correct option is Check for incoming bid requests. In the context of the Google Display and Video 360 certification, when a
recently launched Programmatic Guaranteed deal shows no impressions and no spend in Display & Video 360, the recommended
first step using the Deal Troubleshooter is to check for incoming bid requests. This step involves verifying whether bid requests from
publishers are being received, as the absence of bid requests can indicate issues with the deal’s setup or connectivity. By
addressing potential problems with bid requests, advertisers can ensure the proper functioning of their Programmatic Guaranteed
deal and identify and resolve issues that may be preventing the campaign from going live as planned. This aligns with
troubleshooting best practices to optimize deal performance in Display & Video 360.