Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they’re appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?
- Digital content labels, sensitive categories, and invalid traffic
- Digital content labels, sensitive categories, and general categories
- Digital content labels, sensitive categories, and advertising review
- Digital content labels, advertising verification, and invalid traffic
Explanation: For the organic wellness brand launching an allergen-free detergent in their connected TV (CTV) campaign, the appropriate Display & Video 360 tools to ensure brand protection include Digital content labels, sensitive categories, and invalid traffic. Digital content labels allow advertisers to specify the type of content they want to associate with, ensuring alignment with their brand values. Sensitive categories help filter out content that might be inappropriate or not align with the brand’s image. Additionally, monitoring and preventing invalid traffic contribute to maintaining the brand’s integrity by ensuring ads are viewed by genuine and relevant audiences. This combination of tools enables the organic wellness brand to curate a brand-safe environment and uphold their values in the CTV campaign.