Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?
- Via representatives from Display & Video 360
- Via advertisers
- Via publishers
- Via both advertisers and publishers
Explanation: Via advertisers is the correct approach for a global over-the-counter body-care brand to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. Deal sync allows advertisers to negotiate and manage Programmatic Guaranteed deals seamlessly across multiple exchanges within Display & Video 360. Advertisers have direct control over the negotiation process, enabling them to collaborate with various exchanges to secure premium inventory and optimize their advertising campaigns. This direct engagement empowers advertisers to align deal terms, negotiate pricing, and efficiently manage Programmatic Guaranteed deals, ensuring effective and targeted advertising for the global body-care brand across integrated exchanges.