Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?
- Partner & Advertiser
- Line item & Campaign
- Campaign & Partner
- Insertion order & Campaign
Explanation:
Partner & Advertiser is the highest level within the Display & Video 360 account settings hierarchy that should be chosen when setting up universal brand controls across all products. Opting for this level allows for consistent implementation of brand guidelines across multiple campaigns, line items, and insertion orders associated with a specific partner and advertiser. By configuring universal brand controls at the Partner & Advertiser level, advertisers can ensure standardized brand representation and adhere to established guidelines seamlessly, promoting a cohesive brand image across all their advertising activities within Display & Video 360. This hierarchy provides a centralized approach to brand management, offering efficiency and uniformity in branding practices.
Choosing the “Partner & Advertiser” level for setting up universal brand controls in Display & Video 360 allows for the consistent application of brand guidelines across a broad range of campaigns, line items, and insertion orders. This approach facilitates a standardized branding strategy across various advertising activities, ensuring all promotional content aligns with the brand’s core values and visual identity. Implementing controls at this hierarchical level simplifies management, ensuring brand consistency and integrity across all digital advertising channels managed within Display & Video 360.
Read more here: https://support.google.com/displayvideo/answer/2723011