Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What’s the first step to figuring out what happened?
- Use the deal troubleshooter.
- Review the campaign-level targeting.
- Contact the publisher.
- See if the line item has multiple targeting assigned.
The correct option is Use the Deal Troubleshooter. In the context of the Google Display and Video 360 certification, when facing an
under-delivery issue with a Programmatic Guaranteed deal, the recommended first step is to utilize the Deal Troubleshooter. This
tool helps identify and address common problems that may lead to under-delivery, allowing for a systematic approach to resolving
the issue. By using the Deal Troubleshooter, you can efficiently analyze and troubleshoot the Programmatic Guaranteed deal,
ensuring a more targeted and effective resolution to the under-delivery problem. This aligns with best practices in troubleshooting
Programmatic Guaranteed deals within Display & Video 360.