Your company is opening a new restaurant next month and creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Within Display & Video 360, what video creative optimization type should you use to achieve that goal?
- Optimize for completions
- Optimize for clicks
- Optimize for time spent on screen
- Optimize for conversions
When promoting the grand opening of a new restaurant with several 30-second videos, using the “Optimize for completions” video
creative optimization type within Display & Video 360 is the most suitable approach. This optimization setting ensures that the
platform prioritizes showing the ad that viewers are more likely to watch to completion. By selecting this option, the algorithm works
to maximize the number of times the video ad is watched in its entirety. This aligns with the goal of determining which ad viewers
watch to the end most often, allowing for effective prioritization and optimal engagement with the audience.